Very interesting to look at the current trends in European grocery private brands and package design. These examples of Aldi’s program are from an informative presentation given by Amsterdam based agency, Yellow Dress Retail at the Velocity Global 2020 virtual conference we attended this week.
European retailers offer robust tiered brand architectures plus venture brands–organic, local, free from, vegan, to go, fair trade and sustainable. These retailers are growing their business by building families of store brands that speak to their consumer’s needs, and give them compelling reasons to shop their stores. #ownbrand #branddesign #privatelabel #storebrand #myprivatebrand #vertexawards #velocityglobal

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