Private Brand Identity and Package Design
Private brand programs are redefining the customer experience in retailing. We understand the power of quality private brand programs to transform product-first marketing into an experience, linking your private brands to the shopping experience in your stores. Building a family of store brands that are differentiated, that speak to a consumer’s needs, gives consumers compelling reasons to shop your stores, building loyalty and setting you apart from competitors.
Great package design is the price of entry for private brands that want to compete, your customers expect it. Your brand's packaging is the first point of contact with your customers and it’s the only form of marketing that tells your brand story in their homes on a daily basis. We design innovative private brand packaging that help retailers build customer's trust and confidence in their brands.
We first gained recognition in specialty food and grocery as the firm responsible for creating the original brand identity and package design system for the Whole Foods Market 365 brand. 365 was the first national store brand to offer lower prices on natural and organic products and was key to attracting the new-to-natural mainstream customers that drove WFM's incredible growth. 365 has become so trusted and popular that its now the number two best-selling private packaged food brand on Amazon. We have also designed private brand identity and package design for the Whole Foods Market premium private brand, HEB supermarkets, Earth Fare and Fairway Market.
What our clients say about us…
As VP of Non Perishables and Purchasing at Earth Fare, Nancy was our choice to develop our brand and our first private label offerings. Nancy’s experience, creativity, and ability to collaborate are truly exceptional. She is a joy to work with and will help any organization reach the next level.David Bowles, Bowles Management & Consulting
Nancy did excellent work for me while I was president of Whole Foods Market, including designing the brand mark and packaging for the 365 brand. Nancy is very creative and always delivers unique and on-target design solutions. Her work created a lot of value at Whole Foods Market.Peter Roy, Director, United Natural Foods