New wayfinding project in Research Triangle Park

September 24, 2020News

Congratulations to the Research Triangle Foundation on groundbreaking for HUB RTP! The highly anticipated HUB RTP project has officially broken ground. The HUB will bring new energy to Research Triangle Park creating a bustling town center nestled between I-40 near Davis Drive and Highway 54. The 43-acre, 1.5 billion dollar project will be a premier … Read More

Is Your Packaging Ready For A Redesign?

August 31, 2020News

Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales.  Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while showing your current customers that you are actively involved in … Read More

Organic private grocery brands vs national brands

August 27, 2020News, Private Brand

Another interesting insight from the My Private Brand / Voccii presentation at Velocity 2020 was that many organic and natural private grocery brands surpassed or matched national brand competitors on purchase intent. Purchase intent is a way to measure the probability that a consumer will buy a product and is widely used in the CPG … Read More

Most organic store brands don’t have strong recognition

August 12, 2020News

Research shows natural and organic store brands with similar-sounding names and imagery don’t have strong brand recognition with customers, or a strong association with the grocery store brand. It was interesting to see how well consumers were able to link the 365 brand to Whole Foods Market with such high recognition. Key to developing an … Read More

Trends in European grocery private brands

August 7, 2020News

Very interesting to look at the current trends in European grocery private brands and package design. These examples of Aldi’s program are from an informative presentation given by Amsterdam based agency, Yellow Dress Retail at the Velocity Global 2020 virtual conference we attended this week. European retailers offer robust tiered brand architectures plus venture brands–organic, … Read More

Fairway Market package design wins 2020 Vertex Award

May 27, 2020Design, News, Private Brand

We were delighted to learn our package design for Fairway Market’s private brand won a Vertex Award in the My Private Brand 2020 competition. The Vertex Award honors private brand package design from around the world based on creativity, marketability, and innovation. This year’s competition had more than 400 entries from 27 countries and 49 … Read More

Private brand design for Fairway wins GDUSA award

February 27, 2020News

We were excited to learn our package design for Fairway Market’s private brand baguettes won a Package Design award in the Graphic Design USA 2020 competition. Our design was chosen from over 2,500 entries, only the top 10% were selected as winners in the 57th Anniversary of the American Package Design Awards. The baguette bags … Read More

The design of Whole Foods 365 brand

February 11, 2020News

Thanks to Jeff Slater, The Marketing Sage for the great blog post about our design of the original 365 brand mark and packaging for Whole Foods Market. The strategy behind the 365 brand was to help Whole Foods attract conventional grocery store customers with a value priced line backed by Whole Foods reputation for quality. … Read More

FoodCon – Building Our Sustainable Food Network

January 24, 2020News

We attended FoodCon 2020, an annual conference that celebrates the food and agri-business community co-sponsored by the business schools of UNC, NC State University, and Duke University. The conference brings together a diverse group of MBA students, academics, community members and business professionals who have a shared interest in sustainable food. The theme of this … Read More

Chix Dig It – Celebrating Women in Construction

June 24, 2019News

The Chix Dig It Luncheon last week was an awesome event. We feel it’s important to support Chix Dig It’s mission to celebrate the many accomplishments women are making in construction industry. The construction workforce is evolving as it embraces diversity and new technology, but remains one of the most male-dominated industries in the world. … Read More