We partnered with Rhonda Klevansky, a visual storyteller and writer to create a grassroots exhibit to bring attention to the extent of hunger in Durham and those working to address the problem. Rhonda’s inspiring portraits document some of the Durhamites generously responding to the crisis by supplying free food to those in need. They are … Read More
Our design work for Fairway Market’s private brand frozen vegetables won a Graphic Design USA 2021 Package Design Award! More than 2,200 entries were submitted and the top 10% were selected as winners. The Frozen Vegetables are part of a redesign of Fairway’s Everyday Essentials private brand, offering high quality products at great prices. Private … Read More
Congratulations to the Research Triangle Foundation on groundbreaking for HUB RTP! The highly anticipated HUB RTP project has officially broken ground. The HUB will bring new energy to Research Triangle Park creating a bustling town center nestled between I-40 near Davis Drive and Highway 54. The 43-acre, 1.5 billion dollar project will be a premier … Read More
Updating your packaging can attract new customers, improve the visibility on the shelf or web page, and increase sales. Redesign can add to the bottom line for your company. Even if your product has a robust design, a refreshed design can attract new customers while showing your current customers that you are actively involved in … Read More
Another interesting insight from the My Private Brand / Voccii presentation at Velocity 2020 was that many organic and natural private grocery brands surpassed or matched national brand competitors on purchase intent. Purchase intent is a way to measure the probability that a consumer will buy a product and is widely used in the CPG … Read More
Research shows natural and organic store brands with similar-sounding names and imagery don’t have strong brand recognition with customers, or a strong association with the grocery store brand. It was interesting to see how well consumers were able to link the 365 brand to Whole Foods Market with such high recognition. Key to developing an … Read More
Very interesting to look at the current trends in European grocery private brands and package design. These examples of Aldi’s program are from an informative presentation given by Amsterdam based agency, Yellow Dress Retail at the Velocity Global 2020 virtual conference we attended this week. European retailers offer robust tiered brand architectures plus venture brands–organic, … Read More
We were delighted to learn our package design for Fairway Market’s private brand won a Vertex Award in the My Private Brand 2020 competition. The Vertex Award honors private brand package design from around the world based on creativity, marketability, and innovation. This year’s competition had more than 400 entries from 27 countries and 49 … Read More
We were excited to learn our package design for Fairway Market’s private brand baguettes won a Package Design award in the Graphic Design USA 2020 competition. Our design was chosen from over 2,500 entries, only the top 10% were selected as winners in the 57th Anniversary of the American Package Design Awards. The baguette bags … Read More
Thanks to Jeff Slater, The Marketing Sage for the great blog post about our design of the original 365 brand mark and packaging for Whole Foods Market. The strategy behind the 365 brand was to help Whole Foods attract conventional grocery store customers with a value priced line backed by Whole Foods reputation for quality. … Read More
