Velocity Private Brand Conference 2018

September 21, 2018News, Private Brand

Networking party on the rooftop! Even a hurricane the size of Florence couldn’t stop the private brand professionals who braved their way to Charlotte for Velocity 2018, the Private Brand Conference. The speakers were an amazing lineup of private brand leaders, lead off by Juan De Paoli, Senior Vice President for Private Brands at Ahold … Read More

Is great package design the silver bullet?

August 22, 2018Design, News

In package design, no project is more daunting than a redesign of a leading national brand. Especially when that brand has established the category and is the sales leader. The conventional wisdom for a national brand redesign is to evolve the current look so you don’t confuse your customer base while trying to gain new … Read More

Vertex Private Brand Design Awards Gala

June 25, 2018News, Private Brand

Nancy Frame, Christopher Durham, president of My Private Brand, and Jason Bidart, Vice President Private Brand Programs at Fairway Market We were honored to receive a Vertex bronze award for our private brand package design for the Fairway Grass-Fed Milks at the Vertex Awards Pop-Up Exhibit last week in New York. “This event says a … Read More

Podcast: Talking about Package Design

June 21, 2018Design, News

We had a lot of fun with Katie Mleziva, the Principal at Real Food Brands talking about the importance of package design in this podcast. After years of working in brand management at one of the largest food companies, Katie’s mission is to make a positive impact in our food system as a brand strategy … Read More

Chapel Hill Creamery Piedmont Farm Tour

May 11, 2018News

We had a great day volunteering at Chapel Hill Creamery as part of the 23rd annual Piedmont Farm Tour, sponsored by the Carolina Farm Stewardship Association and Weaver Street Market. This year the Farm Tour expanded to include 45 scenic and sustainable farms in Alamance, Chatham, Durham, Franklin, Johnston, Orange, Person, and Wake Counties. Our … Read More

Fairway Milk package wins Vertex Design Award

April 19, 2018Design, News, Private Brand

We are proud to announce that our package design for Fairway Market’s Grass-Fed Organic Milks have been chosen as a bronze award winner in the 2018 Vertex Awards. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design. It is a great honor for our work to … Read More

Package design refresh for Fairway Market

March 19, 2018Design, News, Private Brand

Thanks to My Private Brand for recognizing our package design work for Fairway Market. New York City-based grocer Fairway Market is one of the highest grossing food retailers per square foot in the US, with 14 store located throughout  the New York metro area. The retailer recently introduced a refresh of the package design for … Read More

Whole Foods Market 365 sales huge on Amazon

February 15, 2018Design, News, Private Brand

Milton Glasser famously said ““There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” We designed the 365 brand logo and packaging for Whole Foods Market in 1998. 365 was an instant success with customers and helped fuel Whole Foods growth into a national … Read More

Two graphic designers walk into a bottle shop…

February 12, 2018Design, News

We got a call from our friend and legendary writer about all things beer, Julie Johnson, inviting Nancy to participate in an interesting challenge. Julie had also invited another graphic designer, David Watts and the mission was this: Without consulting one another pick a beer based solely on the design qualities of its label, then … Read More