The design of Whole Foods 365 brand

February 11, 2020News

Thanks to Jeff Slater, The Marketing Sage for the great blog post about our design of the original 365 brand mark and packaging for Whole Foods Market. The strategy behind the 365 brand was to help Whole Foods attract conventional grocery store customers with a value priced line backed by Whole Foods reputation for quality. … Read More

FoodCon – Building Our Sustainable Food Network

January 24, 2020News

We attended FoodCon 2020, an annual conference that celebrates the food and agri-business community co-sponsored by the business schools of UNC, NC State University, and Duke University. The conference brings together a diverse group of MBA students, academics, community members and business professionals who have a shared interest in sustainable food. The theme of this … Read More

Chix Dig It – Celebrating Women in Construction

June 24, 2019News

The Chix Dig It Luncheon last week was an awesome event. We feel it’s important to support Chix Dig It’s mission to celebrate the many accomplishments women are making in construction industry. The construction workforce is evolving as it embraces diversity and new technology, but remains one of the most male-dominated industries in the world. … Read More

Tattoo Hot Sauces make their mark!

May 30, 2019News

Tattoo Hot Sauces Brand Identity and Package Design Creating the branding and package design for a new consumer brand is a perfect project for us and to see that new brand take wings in the marketplace is very exciting. Tattoo, a new line of globally inspired hot sauces is “making its mark” on the grocery … Read More

Fairway Organic Grains Win Vertex Award

May 3, 2019Design, News, Private Brand

We are thrilled to win a 2019 Vertex Global Package Design Award for the Fairway Market Organic Grain Pouches. Vertex recognizes excellence among top creatives and this year’s competition included a record number of entries from 33 countries representing outstanding package design from around the globe. We are honored to win a Vertex award for … Read More

Velocity Private Brand Conference 2018

September 21, 2018News, Private Brand

Networking party on the rooftop! Even a hurricane the size of Florence couldn’t stop the private brand professionals who braved their way to Charlotte for Velocity 2018, the Private Brand Conference. The speakers were an amazing lineup of private brand leaders, lead off by Juan De Paoli, Senior Vice President for Private Brands at Ahold … Read More

Is great package design the silver bullet?

August 22, 2018Design, News

In package design, no project is more daunting than a redesign of a leading national brand. Especially when that brand has established the category and is the sales leader. The conventional wisdom for a national brand redesign is to evolve the current look so you don’t confuse your customer base while trying to gain new … Read More

Vertex Private Brand Design Awards Gala

June 25, 2018News, Private Brand

Nancy Frame, Christopher Durham, president of My Private Brand, and Jason Bidart, Vice President Private Brand Programs at Fairway Market We were honored to receive a Vertex bronze award for our private brand package design for the Fairway Grass-Fed Milks at the Vertex Awards Pop-Up Exhibit last week in New York. “This event says a … Read More

Podcast: Talking about Package Design

June 21, 2018Design, News

We had a lot of fun with Katie Mleziva, the Principal at Real Food Brands talking about the importance of package design in this podcast. After years of working in brand management at one of the largest food companies, Katie’s mission is to make a positive impact in our food system as a brand strategy … Read More

Chapel Hill Creamery Piedmont Farm Tour

May 11, 2018News

We had a great day volunteering at Chapel Hill Creamery as part of the 23rd annual Piedmont Farm Tour, sponsored by the Carolina Farm Stewardship Association and Weaver Street Market. This year the Farm Tour expanded to include 45 scenic and sustainable farms in Alamance, Chatham, Durham, Franklin, Johnston, Orange, Person, and Wake Counties. Our … Read More