Exhibit highlights community efforts to address hunger in Durham

June 1, 2021Design, News

We partnered with Rhonda Klevansky, a visual storyteller and writer to create a grassroots exhibit to bring attention to the extent of hunger in Durham and those working to address the problem. Rhonda’s inspiring portraits document some of the Durhamites generously responding to the crisis by supplying free food to those in need. They are … Read More

Fairway private brand package design wins GDUSA award

April 6, 2021Design, News, Private Brand

Our design work for Fairway Market’s private brand frozen vegetables won a Graphic Design USA 2021 Package Design Award! More than 2,200 entries were submitted and the top 10% were selected as winners. The Frozen Vegetables are part of a redesign of Fairway’s Everyday Essentials private brand, offering high quality products at great prices. Private … Read More

Fairway Market package design wins 2020 Vertex Award

May 27, 2020Design, News, Private Brand

We were delighted to learn our package design for Fairway Market’s private brand won a Vertex Award in the My Private Brand 2020 competition. The Vertex Award honors private brand package design from around the world based on creativity, marketability, and innovation. This year’s competition had more than 400 entries from 27 countries and 49 … Read More

Fairway Organic Grains Win Vertex Award

May 3, 2019Design, News, Private Brand

We are thrilled to win a 2019 Vertex Global Package Design Award for the Fairway Market Organic Grain Pouches. Vertex recognizes excellence among top creatives and this year’s competition included a record number of entries from 33 countries representing outstanding package design from around the globe. We are honored to win a Vertex award for … Read More

Is great package design the silver bullet?

August 22, 2018Design, News

In package design, no project is more daunting than a redesign of a leading national brand. Especially when that brand has established the category and is the sales leader. The conventional wisdom for a national brand redesign is to evolve the current look so you don’t confuse your customer base while trying to gain new … Read More

Podcast: Talking about Package Design

June 21, 2018Design, News

We had a lot of fun with Katie Mleziva, the Principal at Real Food Brands talking about the importance of package design in this podcast. After years of working in brand management at one of the largest food companies, Katie’s mission is to make a positive impact in our food system as a brand strategy … Read More

Fairway Milk package wins Vertex Design Award

April 19, 2018Design, News, Private Brand

We are proud to announce that our package design for Fairway Market’s Grass-Fed Organic Milks have been chosen as a bronze award winner in the 2018 Vertex Awards. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design. It is a great honor for our work to … Read More

Package design refresh for Fairway Market

March 19, 2018Design, News, Private Brand

Thanks to My Private Brand for recognizing our package design work for Fairway Market. New York City-based grocer Fairway Market is one of the highest grossing food retailers per square foot in the US, with 14 store located throughout  the New York metro area. The retailer recently introduced a refresh of the package design for … Read More

Whole Foods Market 365 sales huge on Amazon

February 15, 2018Design, News, Private Brand

Milton Glasser famously said ““There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” We designed the 365 brand logo and packaging for Whole Foods Market in 1998. 365 was an instant success with customers and helped fuel Whole Foods growth into a national … Read More

Two graphic designers walk into a bottle shop…

February 12, 2018Design, News

We got a call from our friend and legendary writer about all things beer, Julie Johnson, inviting Nancy to participate in an interesting challenge. Julie had also invited another graphic designer, David Watts and the mission was this: Without consulting one another pick a beer based solely on the design qualities of its label, then … Read More