Brand Driven Design…

Nancy Frame Design offers branding and graphic design services, with a focus on the wellness, organic, and healthy living categories. Since 1987 we have worked with leading retailers, food manufacturers and health care providers to to design and market successful national brands, private brand programs, brand identity and package design systems.

Working with industry leaders has taught us a lot about what customers want, what motivates them to choose the things they buy and how to build brand loyalty. We create and enhance customer experiences through branding and design.

What you can expect from us

• Clear strategic thinking
• Fresh ideas
• Intriguing creative approaches
• Definitive results


Nancy Frame has created brand marks, packaging and environmental design for a range of clients including Whole Foods Market, Self-Help Credit Union,  Earth Fare Supermarket, Fairway Market and Duke University. Nancy is well known in the food world for creating the visual look of Whole Foods Market including their 365 brand mark and packaging.

Prior to founding NFD, Nancy was senior designer at a New York design firm, creating package design and corporate identity programs for clients including General Foods, Chiquita Brands, United Brands and HEB supermarkets.

Bob Frame has more than 30 years of experience developing marketing and design strategies for clients across the spectrum from start-ups to Fortune 500 corporations. Bob is a seasoned marketing communicator with a talent for analyzing market and proprietary data to discover insights that guide concept development, align strategic objectives and create compelling brand stories.

From 1992 until 2001, he served as brand manager for Whole Foods Market, crafting WFM's brand message as they emerged to become the leading natural foods supermarket chain in the US. During that time Whole Foods Market grew from 13 to 150 stores and over 2 billion in annual sales.

Some of our clients