We design bright futures for brands…

Nancy Frame Design offers brand identity and package design, with a focus on the wellness, organic, and healthy living categories. Since 1987 we have worked with retailers, food manufacturers and health care providers to design and market successful national brands, private brand programs, brand identity and package design systems. Working with industry leaders has taught us a lot about what customers want and what motivates them to choose the things they buy. We create and enhance customer experiences and build brand loyalty through branding and package design.

Design Services

• Brand Strategy
• Concept Development
• Brand Mark & Logo Design
• Package Design
• Brand Style Guides
• Private Brand Design
• Environmental Graphic Design


We first gained recognition in specialty food and grocery for creating the original brand identity and package designs for the Whole Foods Market's 365 brand. We got our start in natural foods in 1992 when Whole Foods Market hired us to design packaging for their first private brand. Over the next decade we developed brand identity, logos and package design for more than a thousand WFM SKU's, along with collateral and in-store graphics as Whole Foods grew from 13 to more than 150 stores, went public and hit two billion in sales.

We have also created branding and package design for a number of natural and organic food companies including HEB supermarkets, Earth Fare, Applegate Farms, One with Nature and Golding Farm Foods. Most recently our package design for Fairway Market's private brand Organic Grass-Fed Milk won a 2018 Vertex Global Private Brand Packaging Award.


Nancy Frame has created brand marks, packaging and environmental design for a range of clients including Whole Foods Market, Applegate Farms,  Earth Fare, Fairway Market, Research Triangle Foundation, Self-Help Credit Union and Duke University. Nancy first gained recognition in specialty food and grocery as the designer responsible for creating the original brand identity and packaging system for Whole Foods Market's 365 private brand.

Prior to founding NFD, Nancy was senior designer at a New York design firm, creating package design and corporate identity programs for clients including General Foods, Chiquita Brands, United Brands and HEB supermarkets. She is a member of the American Institute of Graphic Arts (AIGA) and the Society of Environmental Graphic Design (SEGD).

Bob Frame has more than three decades of experience developing branding and design strategies for clients across the spectrum from start-ups to Fortune 500 corporations. He is a seasoned marketer with a talent for analyzing market and proprietary data to discover insights that guide concept development, align strategic objectives and create compelling brand stories.

From 1992 until 2001, he served as brand manager for Whole Foods Market, crafting WFM's brand message as they emerged to become the leading natural foods supermarket chain in the US. During that time Whole Foods Market grew from 13 to 150 stores and over 2 billion in annual sales.

Some of our clients