Velocity Private Brand Conference 2018

September 21, 2018News, Private Brand

Networking party on the rooftop! Even a hurricane the size of Florence couldn’t stop the private brand professionals who braved their way to Charlotte for Velocity 2018, the Private Brand Conference. The speakers were an amazing lineup of private brand leaders, lead off by Juan De Paoli, Senior Vice President for Private Brands at Ahold … Read More

Vertex Private Brand Design Awards Gala

June 25, 2018News, Private Brand

Nancy Frame, Christopher Durham, president of My Private Brand, and Jason Bidart, Vice President Private Brand Programs at Fairway Market We were honored to receive a Vertex bronze award for our private brand package design for the Fairway Grass-Fed Milks at the Vertex Awards Pop-Up Exhibit last week in New York. “This event says a … Read More

Fairway Milk package wins Vertex Design Award

April 19, 2018Design, News, Private Brand

We are proud to announce that our package design for Fairway Market’s Grass-Fed Organic Milks have been chosen as a bronze award winner in the 2018 Vertex Awards. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design. It is a great honor for our work to … Read More

Package design refresh for Fairway Market

March 19, 2018Design, News, Private Brand

Thanks to My Private Brand for recognizing our package design work for Fairway Market. New York City-based grocer Fairway Market is one of the highest grossing food retailers per square foot in the US, with 14 store located throughout  the New York metro area. The retailer recently introduced a refresh of the package design for … Read More

Whole Foods Market 365 sales huge on Amazon

February 15, 2018Design, News, Private Brand

Milton Glasser famously said ““There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” We designed the 365 brand logo and packaging for Whole Foods Market in 1998. 365 was an instant success with customers and helped fuel Whole Foods growth into a national … Read More