Fairway private brand package design wins GDUSA award

April 6, 2021Design, News, Private Brand

Our design work for Fairway Market’s private brand frozen vegetables won a Graphic Design USA 2021 Package Design Award! More than 2,200 entries were submitted and the top 10% were selected as winners. The Frozen Vegetables are part of a redesign of Fairway’s Everyday Essentials private brand, offering high quality products at great prices. Private … Read More

Organic private grocery brands vs national brands

August 27, 2020News, Private Brand

Another interesting insight from the My Private Brand / Voccii presentation at Velocity 2020 was that many organic and natural private grocery brands surpassed or matched national brand competitors on purchase intent. Purchase intent is a way to measure the probability that a consumer will buy a product and is widely used in the CPG … Read More

Fairway Market package design wins 2020 Vertex Award

May 27, 2020Design, News, Private Brand

We were delighted to learn our package design for Fairway Market’s private brand won a Vertex Award in the My Private Brand 2020 competition. The Vertex Award honors private brand package design from around the world based on creativity, marketability, and innovation. This year’s competition had more than 400 entries from 27 countries and 49 … Read More

Fairway Organic Grains Win Vertex Award

May 3, 2019Design, News, Private Brand

We are thrilled to win a 2019 Vertex Global Package Design Award for the Fairway Market Organic Grain Pouches. Vertex recognizes excellence among top creatives and this year’s competition included a record number of entries from 33 countries representing outstanding package design from around the globe. We are honored to win a Vertex award for … Read More

Velocity Private Brand Conference 2018

September 21, 2018News, Private Brand

Networking party on the rooftop! Even a hurricane the size of Florence couldn’t stop the private brand professionals who braved their way to Charlotte for Velocity 2018, the Private Brand Conference. The speakers were an amazing lineup of private brand leaders, lead off by Juan De Paoli, Senior Vice President for Private Brands at Ahold … Read More

Vertex Private Brand Design Awards Gala

June 25, 2018News, Private Brand

Nancy Frame, Christopher Durham, president of My Private Brand, and Jason Bidart, Vice President Private Brand Programs at Fairway Market We were honored to receive a Vertex bronze award for our private brand package design for the Fairway Grass-Fed Milks at the Vertex Awards Pop-Up Exhibit last week in New York. “This event says a … Read More

Fairway Milk package wins Vertex Design Award

April 19, 2018Design, News, Private Brand

We are proud to announce that our package design for Fairway Market’s Grass-Fed Organic Milks have been chosen as a bronze award winner in the 2018 Vertex Awards. The Vertex Awards are the only global competition devoted exclusively to the art of private brand package design. It is a great honor for our work to … Read More

Package design refresh for Fairway Market

March 19, 2018Design, News, Private Brand

Thanks to My Private Brand for recognizing our package design work for Fairway Market. New York City-based grocer Fairway Market is one of the highest grossing food retailers per square foot in the US, with 14 store located throughout  the New York metro area. The retailer recently introduced a refresh of the package design for … Read More

Whole Foods Market 365 sales huge on Amazon

February 15, 2018Design, News, Private Brand

Milton Glasser famously said ““There are three responses to a piece of design – yes, no, and WOW! Wow is the one to aim for.” We designed the 365 brand logo and packaging for Whole Foods Market in 1998. 365 was an instant success with customers and helped fuel Whole Foods growth into a national … Read More