We were delighted to learn our package design for Fairway Market’s private brand won a Vertex Award in the My Private Brand 2020 competition. The Vertex Award honors private brand package design from around the world based on creativity, marketability, and innovation. This year’s competition had more than 400 entries from 27 countries and 49 retailers.
The baguette bags were part of a total redesign of Fairway Market’s Fresh Food offerings that included multiple packaging configurations for bakery, grab and go entrées, snacks and healthy meal components.
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