We are thrilled to win a 2019 Vertex Global Package Design Award for the Fairway Market Organic Grain Pouches. Vertex recognizes excellence among top creatives and this year’s competition included a record number of entries from 33 countries representing outstanding package design from around the globe. We are honored to win a Vertex award for the second year in a row.
Strong color isn’t commonly used in this category, so we took the opportunity to use a saturated color palette to heighten the visibility on the shelf. Hand drawn illustrations and kraft texture suggest authenticity and value. The large window provides an important vignette for customers to see the beauty of the natural products, stimulate appetite appeal and showcases these super nutritious foods.
Congratulations to the entire team at Fairway Market! We appreciate your support and the opportunity to do great work. #privatebrand #innovation #velocity #vertexawards #packagingdesign #organicbrand #fairwaymarket