We had a lot of fun with Katie Mleziva, the Principal at Real Food Brands talking about the importance of package design in this podcast. After years of working in brand management at one of the largest food companies, Katie’s mission is to make a positive impact in our food system as a brand strategy consultant using her CPG background to bring proven branding and marketing principles to natural food companies who want to grow to be leaders in their categories, both in philosophy and growth. Katie also hosts the Real Foods Brands Marketing Roundtable group on Facebook.

Topics we discuss in the podcast:

  • Why good packaging is a crucial part of building your food or beverage brand
  • How to communicate your brand values quickly through your packaging
  • Why your packaging needs to stand out
  • Why it is important to know the category rules and when to break them
  • How to communicate with a designer when creating a label design
  • How to approach redesigning an existing brand or package
  • Common mistakes brands make with packaging