Tattoo was delighted with the success of the original product debut. The branding and package designs fully captured Golding's vision and were an important part of successfully launching the brand and supporting their continued growth.
The success of the original line led to the introduction of four new America regional flavors. Using vibrant colors and custom illustrations, we extended the brand for the new SKUs to express the bold, full of flavor experience customers have using the exciting new hot sauces.
Having a strong brand architecture in place makes it easier to introduce new varieties into an established family group of products. Today, Tattoo Hot Sauces are stocked at more than 900 grocery stores in twelve major grocery chains across the country.