Montebello Pasta
Brand Identity
Package Design

We designed the branding and packaging for Montebello pasta for Spruce Foods. The kraft bag with riveted brass closure immediately tells customers - this is no ordinary pasta! The package is unique in the category, pops on the shelf and instantly communicates authenticity and flavor appeal. Montebello retails near the top of the pasta price range and is a category sales leader in natural foods supermarkets.