Montebello Pasta

Brand Identity & Package Design

We designed the branding and packaging for Montebello pasta to highlight their artisan approach that creates the great flavor and texture you just can't get from the usual supermarket brands. The kraft bag with riveted brass closure immediately tells customers - this is no ordinary pasta! The package is unique in the category, pops on the shelf and instantly communicates authenticity and flavor appeal. Montebello retails near the top of the pasta price range and is a category sales leader in natural foods supermarkets.