The People’s Pharmacy Package Design

The People’s Pharmacy have been on the air since 1976, building a large audience and a reputation on National Public Radio as a trustworthy and truly independent voice advocating for both consumers and health professionals. The People’s Pharmacy asked us to redesign their body care product line to broaden it’s appeal to consumers. Building on … Read More

Tattoo Hot Sauces Brand Identity and Package Design

Tattoo Hot Sauces Brand Identity & Package Design For chefs, artists, flavor fanatics, hot sauces lovers and heat seekers – made for all to make their mark! Our branding and package designs for a new brand of hot sauces that are globally inspired and passionately crafted. Launched in late 2018, Tattoo Hot Sauces can now … Read More

Fairway Market Private Brand Package Design System

Our design system to refresh Fairway Market’s private label brand of premium and organic foods celebrates their “New Yorker” personality with visual punch on the shelf across multiple configurations. The packaging presentation on shelf infers quality, great value and the Fairway exuberant experience, where “taste is first”, shopping is an adventure and eating is a … Read More

Casco Bay Creamery Package Design

We were delighted to help Casco Bay Creamery with package design for their delicious new compound butters and soft cream cheese. Casco Bay Creamery, a woman-owned company based in Maine, creates the most creamiest, delicious butter and cream cheese made with milk from family farms who treat their cows with respect and do not use … Read More

Whole Foods Market Premium Brand Package Design

The brand identity and package design architecture we created for Whole Foods Market’s premium line showcases their best-in-class private brand products as healthy, delicious and authentic. Hand drawn illustrations convey the artisan crafted nature of the products and dramatically differentiate Whole Foods Market from its competitors.

Whole Foods 365 Brand Identity and Package Design

We started working with Whole Foods Market in 1992 when they had 13 stores. Over the next two decades, we created branding, store graphics and private brand package designs that powered Whole Foods growth to 456 stores in the US, Canada and the UK. We designed the original 365 logo and package design system to … Read More

Earth Fare Private Label Package Design

We designed the branding and packaging that launched the Earth Fare private label brand. Initially focused on key high-turn grocery categories, the program was enthusiastically received by Earth Fare customers and rapidly expanded to shelf stable food products store wide.

Whole Foods Bakehouse

We developed the brand strategy and designed the brand mark for Whole Foods Bakehouse brand. Originally intended for their artisan bread program, the branding was so successful with customers it was extended to include all the in-house baked goods at Whole Foods Market.