The People’s Pharmacy Package Design

The People’s Pharmacy have been on the air since 1976, building a large audience and a reputation on National Public Radio as a trustworthy and truly independent voice advocating for both consumers and health professionals. The People’s Pharmacy asked us to redesign their body care product line to broaden it’s appeal to consumers. Building on … Read More

Casco Bay Creamery Package Design

We were delighted to help Casco Bay Creamery with package design for their delicious new compound butters and soft cream cheese. Casco Bay Creamery, a woman-owned company based in Maine, creates the most creamiest, delicious butter and cream cheese made with milk from family farms who treat their cows with respect and do not use … Read More

Whole Foods Market Premium Brand Package Design

The brand identity and package design architecture we created for Whole Foods Market’s premium line showcases their best-in-class private brand products as healthy, delicious and authentic. Hand drawn illustrations convey the artisan crafted nature of the products and dramatically differentiate Whole Foods Market from its competitors.

Montebello Pasta Branding and Package Design

We designed the branding and packaging for Montebello pasta to highlight their artisan approach that creates the great flavor and texture you just can’t get from the usual supermarket brands. The kraft bag with riveted brass closure immediately tells customers – this is no ordinary pasta! The package is unique in the category, pops on … Read More

Whole Foods 365 Brand Identity and Package Design

We started working with Whole Foods Market in 1992 when they had 13 stores. Over the next two decades, we created branding, store graphics and private brand package designs that powered Whole Foods growth to 456 stores in the US, Canada and the UK. We designed the original 365 logo and package design system to … Read More

Chapel Hill Creamery

We designed the branding and packaging design system for Chapel Hill Creamery. Their look expresses the Creamery’s focus on crafting high quality product for their customers, a healthy environment for their animals and their sustainable approach to food production with authenticity and a bit of whimsy.

One with Nature

To launch the One With nature soap brand we created a strong brand personality intended to engage both beauty and natural product shoppers.  The packaging highlights the natural ingredients story, the textures and color palette express the unique nature of the soap and creates a strong visual differentiation from competitors.

Earth Fare Private Label Package Design

We designed the branding and packaging that launched the Earth Fare private label brand. Initially focused on key high-turn grocery categories, the program was enthusiastically received by Earth Fare customers and rapidly expanded to shelf stable food products store wide.

Whole Foods Bakehouse

We developed the brand strategy and designed the brand mark for Whole Foods Bakehouse brand. Originally intended for their artisan bread program, the branding was so successful with customers it was extended to include all the in-house baked goods at Whole Foods Market.

Simply Delicious

We created the Simply Delicious brand mark with bold hand lettering balanced with original watercolor art for each flavor. The clear packaging wrap gives a unique, premium look that differentiates Simply Delicious from an ocean of competitors using the same banjo bottle.