Duke School of Medicine

Environmental Graphics / Wayfinding Donor Recognition

We designed the environmental graphics, wayfinding system and donor recognition program for Duke University’s newest medical school building, the Mary Duke Biddle Trent Semans Center. The six-story, 104,000-square-foot health education building opened to medical students in January 2013. The design work infuses the Duke brand into the user's building experience, accentuating the state-of-the-art status of the facility and incorporating green materials in keeping with the building’s Gold LEED certification.