Duke Center for RNA Biology

Brand Identity / Web Site Design

The identity package we designed for the Duke Center for RNA Biology is based on the visualization of a key molecule in the workings of RNA and is instantly recognizable to RNA researchers in the international scientific community. The molecule graphic also suggests the larger role of the Center as a global hub that develops tools, procedures and fosters research. The web site design was driven by the new identity. Strong branding helps position the RNA Center site as a trusted resource to research and academic communities.