Duke Center for RNA Biology
Brand Identity
Web Site Design

The identity package we designed for the Duke Center for RNA Biology is based on the visualization of a key molecule in the workings of RNA and is instantly recognizable to RNA researchers. The molecule graphic also suggests the larger role of the Center as a hub in the international RNA community to develop tools, procedures and foster research. The web site design was driven by the new identity. Strong branding helps position the RNA Center site as a trusted resource to research and academic communities.