Private Brand Design

Private brand programs are redefining the customer experience in retailing. We understand the power of quality private brand programs to transform product-first marketing into an experience, linking your private brands to the shopping experience in your stores. Building a family of store brands that are differentiated, that speak to a consumer’s needs, gives consumers compelling reasons to shop your stores, building loyalty and setting you apart from competitors.

Great package design is the price of entry for private brands that want to compete, your customers expect it. Your brand's packaging is the first point of contact with your customers and it’s the only form of marketing that tells your brand story in their homes on a daily basis. We design innovative private brand packaging that enable retailers to build real relationships with customers.

Our Experience

We bring a wealth of experience in retail and are best known for creating the brand identity and package design for the Whole Foods Market 365 brand. 365 has become so trusted and popular that Whole Foods co-opted the branding for its new store concept, 365 by Whole Foods Market, and 365 is now the number two best-selling private brand on Amazon. We have also designed private brand identity and package design for the Whole Foods Market premium private brand, HEB supermarkets, Earth Fare and Fairway Market.

What our clients say about us…

David Bowles, Bowles Management & Consulting

As VP of Non Perishables and Purchasing at Earth Fare, Nancy was our choice to develop our brand and our first private label offerings. Nancy’s experience, creativity, and ability to collaborate are truly exceptional. She is a joy to work with and will help any organization reach the next level.

David Bowles, Bowles Management & Consulting
Peter Roy, Director, United Natural Foods

Nancy did excellent work for me while I was president of Whole Foods Market, including designing the brand mark and packaging for the 365 brand. Nancy is very creative and always delivers unique and on-target design solutions. Her work created a lot of value at Whole Foods Market.

Peter Roy, Director, United Natural Foods