To launch the original line of bar soaps, we created a strong brand personality intended to engage both beauty and natural product shoppers. One With Nature Soaps combine genuine Dead Sea minerals with a pure vegetable base and moisturizing shea butter to provide a truly luxurious cleansing experience. The packaging plays up the ingredients story with textures and a color palette that expresses the unique nature of the soap and creates a strong visual differentiation from existing competitors.
In the first year of sales, One With Nature was added to all regions of Whole Foods Market and by year two had been placed in over 1,000 stores nationally. Since then the line has been extended to include liquid hand wash, body wash, body lotions and bath salts.