We designed the branding and packaging for the launch of Montebello pasta. The kraft paper with brass closure immediately tells you this is no ordinary pasta. Montebello is a family-run operation in Italy’s Isola de Grano region (literally Island of Grain where Italians insist the best wheat for pasta is grown) making delicious organic pasta the traditional way with bronze dies.
We created a compelling package that’s unique in the category, pops on the shelf and instantly communicates the authenticity and flavor appeal of these great pastas. Montebello retails near the top of the pasta price range and is a category sales leader in natural foods supermarkets.