• fairway coconut water Uber wide slideshow
  • Fairway almond milk uber wide slideshow

Fairway is one of the highest grossing food retailers per square foot in the US, with 14 locations serving the NY metro area. Their Everyday Essentials brand is intended to appeal to sophisticated, value conscious urban shoppers. The packaging is an extension of Fairway’s “New Yorker” personality – big, bold, and a little bit rebellious.

Our design system delivers visual punch on the shelf across categories inferring purity, value and the Fairway exuberant experience, where “taste is first”, shopping is an adventure and eating is a celebration.