Nancy Frame is our creative director. Nancy has created brand marks, packaging and environmental design for a wide range of clients including Whole Foods Market, Applegate Farms, Good Health Natural Foods, Earth Fare Supermarkets, One with Nature and Duke University. Regarded as a leader in branding and design in wellness and healthy living categories, Nancy has created brand marks and packaging for a number of leading organic and natural brands and much of the identity and visual look of Whole Foods Market. Prior to founding NFD, Nancy was senior designer at a New York design firm, creating package design and corporate identity programs for clients including General Foods, Chiquita Brands, United Brands and HEB supermarkets.
Bob Frame is a branding and communications specialist experienced in strategy, concept development and project management. From 1992 until 2001, Bob worked as brand manager for Whole Foods Market, developing and communicating WFM’s brand message. During that time Whole Foods grew from 13 to 150 stores and over 2 billion in annual sales.